Human

How to Make News: A Four-Part Series By Burway Senior Advisor and US Affiliate Roger Fisk Part 1: How do you actually make news, rather than just announce something and hope it 'lands? I have been in countries where news stations, newspapers and bloggers are told what to cover. It is a bland and troubling thing to witness. In democracies, just because something is important to you, or virtuous or cutting-edge, doesn’t mean it’s news, because we have to compete to make news.

For years, people have been predicting the death of journalism. First, the internet was meant to kill it, then social media, and now AI.

Communications isn’t just about visibility; it’s about equipping others to pitch your firm on your behalf.