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PR Week: John Thompson on private equity finding its public

John Thompson, Founder, Burway Group, Andy Knox , Senior Adviser to Burway Group The final years of a hold period are usually defined by operational focus: sharpening performance, proving resilience and building the next layer of growth. But there is another part of exit preparation that often gets less structured attention: making sure what has been built is properly understood by the people who will ultimately price it. By the time a business comes to market, buyers are

Burway wins Private Equity Wire PR & Communications Agency of the Year, 2026

AIO is the discipline of presenting the firm in a way that AI systems can read, verify, and repeat.