All Posts

How to Make News: A Four-Part Series By Burway Senior Advisor and US Affiliate Roger Fisk Part 1: How do you actually make news, rather than just announce something and hope it 'lands? I have been in countries where news stations, newspapers and bloggers are told what to cover. It is a bland and troubling thing to witness. In democracies, just because something is important to you, or virtuous or cutting-edge, doesn’t mean it’s news, because we have to compete to make news.

John Thompson, Founder, Burway Group, Andy Knox , Senior Adviser to Burway Group The final years of a hold period are usually defined by operational focus: sharpening performance, proving resilience and building the next layer of growth. But there is another part of exit preparation that often gets less structured attention: making sure what has been built is properly understood by the people who will ultimately price it. By the time a business comes to market, buyers are

AIO is the discipline of presenting the firm in a way that AI systems can read, verify, and repeat.

For years, people have been predicting the death of journalism. First, the internet was meant to kill it, then social media, and now AI.

Communications isn’t just about visibility; it’s about equipping others to pitch your firm on your behalf.