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Private equity firms are starting to take AIO, or AI optimisation, seriously.
AIO is the discipline of presenting the firm in a way that AI systems can read, verify, and repeat.
John Thompson
Oct 31, 20253 min read
Why Traditional Media (Actual Intelligence) Matters More as AI Proliferates
For years, people have been predicting the death of journalism. First, the internet was meant to kill it, then social media, and now AI.
John Thompson
Aug 26, 20252 min read
The Power of Dark Reach: How Your Message Travels Further Than You Think
Communications isn’t just about visibility; it’s about equipping others to pitch your firm on your behalf.
John Thompson
Feb 28, 20253 min read
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